Driving $512K Within 10 days for an SME Company

A Quick Look

TL;DR: Our integrated marketing strategy helped a food industry SME drive $512k in sales within 10 days. We adopted a holistic approach, ensuring the offering was irresistible, executing a multi-channel strategy to engage customers at every stage of their journey, and optimizing the landing page for maximum conversions.

Challenge

The client, a food industry SME, was struggling to boost their online sales in a competitive market. Typically, it took them around 188 days to reach 12,000 orders. This time, they needed to generate $500k in sales within a short timeframe and a limited budget, requiring a strategy that could create high demand and drive conversions effectively. It was essential to maximize the impact of their campaigns while staying cost-effective, ensuring each dollar spent contributed to tangible sales growth.

What Have We Achieved for Our Client?

Sales Achievement

Successfully drove $512k in sales within 10 days, exceeding the initial goal of $500k.

Orders Placed

Achieved a total of 12,474 orders in 10 days, which would normally take around 188 days to accomplish prior to their campaign.

Single Day Record

Outperformed the client’s previous best single-day sales, setting a new record during the campaign.

1. Campaign Planning

1. Setting Objectives: We established a clear goal to generate $500k in sales within 10 days while maintaining a ROAS of 8x.

2. Market Research: We analyzed customer behaviour data to uncover key insights, such as peak buying times and preferred products. We also studied competitor strategies to find gaps that we could capitalize on.

3. Promotional Strategy: Based on our insights, we designed a promotional strategy focused on urgency, including limited-time offers, and irresistible offers.

2. Campaign Execution

Pre-Sale Strategy: How Teasers and Reminders Boosted Early Engagement

To build anticipation for the campaign, we began with a series of teaser campaigns across Facebook, Instagram, and TikTok before the campaign started. These teasers featured captivating visuals and countdown timers, sparking excitement and intrigue among potential customers. As the campaign date approached, we maintained engagement with reminder ads on Instagram. These reminders leveraged Instagram's notification feature, allowing users to set alerts for the sale, ensuring they stayed informed and ready to act. Throughout this phase, we conducted rigorous A/B testing to optimize our approach.

The brand is hidden for client confidentiality purposes.

We have also optimized the website to build anticipation and prime our audience for the upcoming sale by creating a dedicated pre-sale landing page. This page served as a central hub for capturing the emails of interested individuals, allowing us to generate a list of potential customers who were eager for more information. Alongside this, we implemented effective strategies for newsletter collection, encouraging visitors to sign up for updates and exclusive offers. These efforts not only fostered a sense of excitement but also resulted in a significant boost in both direct and indirect revenue, as our carefully curated email list became a key driver of engagement and sales during the campaign.

Guiding the Journey: From Awareness to Conversion in Funnel Campaign

Marketing Funnel: Awareness to Conversion & Loyalty

From Visual Strategies to Targeted Reminders on Social Media

We began our campaign by experimenting with various visual strategies to determine what would drive the highest engagement. Through rigorous testing, we discovered some crucial insights, as they guided our creative direction and ensured that our ads were not only visually appealing but also highly effective in converting interest into sales.

To ensure that our campaign resonated with the right audience, we meticulously built remarketing audiences from our initial awareness efforts. By targeting individuals who had engaged with our teaser ads or visited the pre-sale landing page, we were able to focus our efforts on potential buyers who had already shown interest. This strategic approach allowed us to tailor our messages more effectively and increase the likelihood of conversions.

In addition to refining our audience, we leveraged Instagram's reminder feature to send notifications to users who had set reminders for the sale. This ensured that interested users were reminded of the sale at the right time, driving immediate action and enhancing customer engagement. By combining these targeted remarketing efforts with optimized visual content and strategic reminder features, we created a compelling and successful campaign.

Google Campaigns: Targeting High-Intent Users

To achieve significant results, we meticulously planned and executed our Google campaigns by targeting both branded and unbranded keywords. We focused on high-intent users through strategic keyword selection, which consistently delivered strong performance. For the campaign, we tested various optimization strategies to identify the most effective approach for driving traffic and conversions.

Our ads prominently featured compelling headlines that highlighted promotional offers and created a sense of urgency. By combining promotional messages with event-related angles, we were able to provide more context and appeal, enhancing the overall effectiveness of our ads.

Additionally, we employed scarcity factor messaging across both Search Engine Marketing (SEM) and Performance Max (Pmax) campaigns, which drove strong user engagement and click-through rates. Recognizing the potential of Pmax, we allocated more budget to this campaign type due to its effectiveness in driving ROI, helping us reach a broader audience with high purchase intent. We focused heavily on Pmax Strategy due to its high ROI performance, finding it particularly effective in driving last-minute conversions.

To further enhance conversions, our ads emphasized limited-time offers and created a sense of urgency. We used phrases like “Only Today” and “Don’t Miss Out” to prompt immediate purchases, ensuring that users were motivated to act quickly. This comprehensive and adaptive approach allowed us to effectively engage with users, drive significant traffic, and achieve substantial sales growth.

Enhancing Urgency and Product Presentation on Website

To enhance the urgency and drive purchases, we incorporated a countdown timer on the landing page. This simple yet effective tool created a sense of immediacy, encouraging visitors to make quick decisions to avoid missing out on the limited-time offers. The ticking countdown not only heightened the excitement but also subtly pressured customers to complete their purchases before the sale ended.

In addition to the countdown timer, we focused on landing page optimization to ensure a user-friendly experience with clear calls to action (CTAs) designed to drive conversions. The page was easy to navigate, featuring prominent buttons for adding items to the cart, which streamlined the purchasing process.

We also paid special attention to how we presented the products. We categorized the cakes by pricing tier, each with distinct backgrounds that made it easy for customers to navigate through the options. This clear and visually appealing product presentation helped customers quickly find what they were looking for and facilitated a smoother decision-making process. By strategically differentiating the product sections, we made the shopping experience more intuitive and engaging, ultimately leading to higher conversion rates.

To complement these efforts, we sent targeted email campaigns to high-intent audiences. These emails, which included exclusive discount codes and reminders about the sale ending soon, were designed to drive last-hour sales. This comprehensive approach ensured that our campaign not only captured initial interest but also maintained momentum, converting that interest into actual sales.

3. Campaign Post-Planning

After the campaign, we conducted a detailed analysis of performance, identifying key successes and areas for improvement. Insights gained are going to be applied to future campaigns to ensure continuous growth and optimization.

Conclusion

This case study demonstrates the importance of a well-coordinated, multi-channel marketing strategy to drive significant sales growth. However, it’s important to note that not all businesses can replicate this success without a solid foundation and an established customer base. Our target audience for this case study includes business owners and professionals interested in growing their sales through strategic marketing efforts.

FAQ

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