2 Full Days Class: Google Analytics 4 Training Course

Overview

Take your data analytics skills to the next level with our 2 Full Days Class: Google Analytics 4 Training Course. This hands-on workshop is to offer you the essential tools and knowledge to harness GA4 for powerful business insights.

✨ 100% HRD Corp Claimable ✨

Training Delivery

• Format: Hands-on Classroom Workshop
• Duration: 2 Days
• Level: Fundamental to Intermediate

Prior Requirements

• Currently have a working website and have admin access to the website.
• Have a business goal for the website
• An E-Commerce or Lead Generation website is preferred.
• Have a working laptop

Importance of Google Analytics Training

Google Analytics training is essential for improving your website's performance by enabling you to track and analyze key metrics. By learning how to implement Analytics Tracking, Conversion Tracking, and Remarketing Tracking, you can identify and address areas where your website may be underperforming.

Key Learning Outcomes:

GA4 Setup and Configuration:

• Learn how to set up Google Analytics 4 for your websites (No App Setup in this session)
• Configure GA4 to ensure accurate data collection from the start.

Reporting:

• Review all existing reports on GA4. Ensure learners understand the use case for each report and how to use it for their respective business.
• Create and understand custom reports that provide additional layers of information that the default GA4 Report does not have.
• How to use these reports to make informed decisions that directly impact your business growth.

Case Study on using GA4 for campaigns:

• How to use GA4 for an evergreen campaign?
• How to use GA4 for Flash Sale Campaign?
• How to use GA4 for channel attribution?

About Speaker

Mike Lim

Managing Director of InsightOut

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

• Proven Track Record: As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.
• Mar-Tech Expertise: With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.
• Innovator: Currently, Mike is developing an SMEs-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.
• Educator: Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at NUS, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.

Who Should Attend?

This workshop is ideal for:

• E-Commerce SMEs Owners
• Digital Marketers
• Executives in Marketing
• Business Analyst
• Website Developer

What’s Included?

• Hands-on Learning: Engage in practical exercises throughout the training, led by an expert in data analytics, ensuring you leave with tangible skills.
• Printed Course Materials and Case Studies: Receive printed materials and real-world case studies to deepen your understanding and support your learning.
• Mentorship: Stay connected through our dedicated WhatsApp group, where an experienced mentor will provide ongoing guidance and share regular updates, ensuring you're supported throughout your entire Google Analytics learning journey.
• Networking Opportunities: Connect with like-minded professionals and expand your network.
• Certification: While we do not provide a certificate of completion, this workshop will fully prepare you to take the official Google Analytics 4 (GA4) certification exam, helping you validate your skills and knowledge.

Don’t miss out on learning how to effectively use Google Analytics 4 to improve your business. This hands-on workshop will equip you with the skills to turn your data into meaningful strategies and prepare you for GA4 Analytics Certification. Register now to take the next step in enhancing your online marketing efforts.

Location:

WORQ Intermark at Integra Tower

Level 9, Integra Tower, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400, Kuala Lumpur