2-DAY WORKSHOP

Performance Marketing Training Workshop 🛠️

—without needing to dive into endless research or burn through your budget on methods that don’t deliver results.

About The Workshop 🛠️

📊

28-29

November 2024

⌚️

10:00 AM

Until 6:00 PM

📍

WORQ Intermark

Integra Tower

💰

RM 2,000

HRDCorp Claimable

✨ Our Workshop Is 100% HRD Corp Claimable! ✨

Our 2-day Performance Marketing Training Course is designed to teach practical strategies for running successful marketing campaigns on Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Google Ads. In this hands-on workshop, you’ll learn how to define your target audience, create a clear media plan, and choose the right channels to reach potential customers. You’ll leave this workshop with applicable and proven skills to make your marketing ads more effective, with a focus on optimizing ads and ensuring every ringgit spent is put to good use.

Key Learning Outcomes

📊

Channel Strategy by Funnel

Which digital channels work best at each stage of the marketing funnel

🎯

Goal-Focused Media Plans

How to develop a media plan that aligns with your business goals

🧠

Master Digital Personas

How to create and use digital personas to improve targeting on Facebook and LinkedIn

📈

Reach & Scale Tactics

How to target specific audience segments and scale your reach effectively

⚙️

Ad Optimization

Techniques for optimizing ad campaigns and what key metrics to monitor to ensure success

What's Included? 📦

Hands-on Learning: Engage in practical exercises throughout the training, led by an expert in data analytics, ensuring you leave with tangible skills.

Printed Course Materials and Case Studies: Receive printed materials and real-world case studies to deepen your understanding and support your learning.

Mentorship: Stay connected through our dedicated WhatsApp group, where an experienced mentor will provide ongoing guidance and share regular updates, ensuring you're supported throughout your entire Performance Marketing learning journey.

Networking Opportunities: Connect with like-minded professionals and expand your network.

Who Should Attend? 👥

E-Commerce SMEs Owners
Digital Marketers
Performance Marketers
Digital Advertising and Marketing Teams
Executives in Marketing
Business Analyst

Participant Testimonials

An engaging workshop with high relevancy and practicality and more importantly, up to date information! The speaker's delivery format is clear and organized.

Ad***** ⭐⭐⭐⭐⭐

The seminar is giving me a good overview of what GA4 is and the tips shared in the seminar is inspiring and eyes opening!

Er**** ⭐⭐⭐⭐⭐

Mike Lim is extremely knowledgable and takes on a different approach from others as an agency using performance marketing to get positive returns. If you are fortunate to receive notice of his short but gold nuggets aplenty seminars, get in on them

Alan Leon⭐⭐⭐⭐⭐

This event is a must for e-commerce and digital marketing professionals who are beginning their journey and aiming to boost online revenue through data-driven approaches. Mike Lim, the Managing Director of InsightOut, shared his wealth of expertise, making the seminar both engaging and informative. Thank you, InsightOut, for an enriching experience!

Yoga, XCL Education ⭐⭐⭐⭐⭐

Workshop Agenda

Day 1

10:00 AM - 1 PM: Workshop

1:00 PM - 2:00 PM: Lunch Break

2:00 PM - 5:30 PM: Workshop

5:30 PM - 6:00 PM: Questions and Answers

Day 2

9:30 AM - 1 PM: Workshop

1:00 PM - 2:00 PM: Friday Prayers

2:00 PM - 3:00 PM: Lunch Break

3:00 PM - 5:30 PM: Workshop

5:30 PM - 6:00 PM: Questions and Answers

Prior Requirements

Currently have a working website and have admin access to the website, Facebook, and LinkedIn page account
Have a business goal for the website
An E-Commerce or Lead Generation website is preferred
Have a working laptop

Why Is It Important to Learn Performance Marketing?

In a market where every marketing ringgit counts, performance marketing allows you to focus on what works. This course helps you understand the technical steps involved in reaching the right people with relevant messages and shows you how to adapt your strategy based on actual data. You’ll learn straightforward, practical methods to ensure your campaigns are not only reaching your intended audience but also generating measurable results for your business.

About Speaker

Mike Lim, Managing Director of a Digital Agency, InsightOut

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

Mar-Tech Expertise 💡 With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.

Innovator 🚀 Currently, Mike is developing an SMEs-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.

Proven Track Record 📈 As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.

Educator 📚 Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.

Location:

WORQ Intermark at Integra Tower*

Level 9, Integra Tower, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400, Kuala Lumpur *(subject to change)

Parking Available at Integra Tower @Intermark

1. Car park at Gate D (Common Parking Area) 2. Car park at Gate C (Season Pass)

MRT Stations Nearby

1. MRT Ampang Park: 7-minute walk 2. LRT Ampang Park: 5-minute walk

Drop Off

1. Double Tree Hilton 2. Integra Tower